For four decades, Fiat was the only well-known car brand in India other than Ambassador. What's more, while Ambassador was for the officialdom and families, Fiat was the car of the yuppie, forward-looking folks. So strong was the brand name that it did not get diluted even though the badge changed to Premier as far back as 1973.
Already, top leisure properties like Leela Kempenski, Goa; Park Hyatt Goa Resort and Spa; Radisson Resort & Spa, Alibaug; Royal Orchid, Goa and Mysore; and Club Mahindra Varca Beach Resort, Goa, are enjoying a near sell-out. Most hoteliers are maintaining their room rates, while some are throwing in joint packages involving discount coupons. Some have reduced room rates by 15-20 per cent.
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